Newsround

 

Dear Sir,

On the 8th of March this year, the BBC programme Newsround broadcast a report about e-cigarette manufacturers targeting their products at children.  The fear being that e-cigarettes are a gateway to the smoking of tobacco cigarettes.

It is understandable for people to be concerned about young people taking up the smoking of tobacco cigarettes, particularly a news programme aimed at children; however these particular concerns have no foundation.

Research, including a recent survey commissioned by Action on Smoking and Health (ASH)[1], has shown time and time again that e-cigarettes are not attractive to young people, and are therefore not used as a gateway to smoking tobacco cigarettes.  Although awareness of e-cigarettes was widespread amongst young people aged 11 to 18, the ASH survey found no evidence that young people either used or perceived e-cigarettes as being a gateway to smoking.

Evidence produced by a variety of organisations including ASH and the American Cancer Society (ACS) clearly shows that flavours do not entice non-smokers to use e-cigarettes either, especially the young, as they have no interest in the product.

Researchers from the ACS[2] looked specifically into the enticement of flavours.  They found that flavours did not increase the attractiveness of e-cigarettes to teenagers. Rather, “Even after controlling for other statistically significant correlates, the odds of a smoker being willing to try an e-cigarette were 10 times those of a non-smoker.”

Tobacco cigarettes are the gateway to tobacco smoking, not e-cigarettes.

You should also be aware that the House of Commons recently passed legislation banning the sale of e-cigarettes to under 18s in England and that the Welsh Assembly voted in favour of an identical ban in Wales.  As a campaign we welcomed both bans and have publicly called for similar age restrictions to be introduced in Northern Ireland and Scotland.

 

Yours Sincerely,

Save E Cigs.

 

 


[1] ASH surveyed 12,597 adults in 2010 – the questions focused on e-cigarette use and awareness in Great Britain. The preliminary survey was followed up by an additional study of adult smokers and non-smokers in February 2012 and more recently in 2013. ASH also surveyed children and young people aged 11 to 18 in March 2013.

Advertisements

One thought on “

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s